Multimedia Sales Manager

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WSAZ:

WSAZ, WQCW, METV, and WSAZ.com are a Gray-owned dominant NBC-affiliated media powerhouse serving the Tri-State (WV, Eastern KY, and Southeast Ohio) and the surrounding regions. WSAZ produces award-winning local news coverage, setting the standard for quality journalism in its market.

Job Summary/Description:

WSAZ NewsChannel 3, a dominant NBC affiliate in the Charleston-Huntington television market, has an immediate opening for an experienced Multimedia Sales Manager for their Huntington office.

Duties/Responsibilities include, but are not limited to:

• Work with the Sales Management Team to employ a servant leadership sales culture, where support, accountability, and winning drive our success.
• Recruit, hire, and train Digital and Business Development Focused Multimedia Executives
• Develop a steady stream of new business across our platforms
• Attend CNAs and Pitches regularly with Multimedia Executives
• Serve as the subject matter expert on all company solutions and systems, providing guidance and support to the sales team.

Key Responsibilities:

Revenue & Budget Management
· Own achievement of the station's local sales budgets (broadcast and digital), setting targets and tracking performance
· Develop and execute integrated sales strategies that drive revenue across all channels
· Analyze market and performance data to identify opportunities, optimize pricing and packaging, and report results to senior leadership
· Develop new revenue streams and approve/clear orders

Team Leadership & Development
· Recruit, train, and supervise local Media Executives
· Lead sales training and coaching programs to elevate team performance across broadcast and digital platforms
· Manage, mentor, and hold accountable all local Media Executives
· Continuously recruit and build bench strength for team growth
· Make sales calls alongside Media Executives to model best practices and support success

Strategic Growth & Digital Expansion
· Plan and lead the strategic growth and monetization of digital products and packages
· Expand and diversify the station's internet advertising base through prospecting, partnerships, and new product development
· Develop packages and sponsorships to drive incremental revenue

Client Relations & Account Management
· Act as a client-facing resource for key accounts
· Build relationships, present solutions, and ensure excellent service delivery across the department
· Evaluate and resolve customer service concerns as needed

Cross-Functional Collaboration
· Assist the Director of Sales in managing inventory, research, personnel, and rates
· Develop strategies with the Director of Sales for goal-setting expectations
· Actively participate in weekly creative meetings to identify new business opportunities
· Work collaboratively with other sales leaders
· Remain current with market conditions and competitive landscape

Additional Duties
· Perform other job-related duties as requested

Qualifications/Requirements:

Required Qualifications:

Core Competencies
· Excellent written and verbal communication skills
· Strong organizational and time management skills
· Keen ability to negotiate and close business
· Ability to quickly adapt to changing priorities and handle decision-making calmly under pressure
· Ability to remain positive and foster a positive work environment
· Previous sales experience (Media Sales preferred)
· College degree

Technical & Industry Knowledge
· Proficient in Microsoft Office (Word, Excel, PowerPoint)
· Strong understanding of broadcast television sales (on-air and online)
· Strong knowledge of digital advertising products, programmatic basics, audience targeting, and measurement metrics
· Overall knowledge of Nielsen/ComScore ratings and methodology
· Advanced knowledge of the current station programming schedule
· Computer literacy and strong technical aptitude

Leadership & Relationship Skills
· Proven ability to lead and motivate a team of Media Executives
· Ability to build and maintain relationships and trust with clients
· Ability to set strategic direction both internally and externally
· Ability to give public presentations and communicate effectively with diverse audiences
· Must be a good listener

Professional Attributes
· Ability to meet tight deadlines and perform well under pressure
· Ability to remain current with market conditions and competition
· Experience leading both local account executives and digital account executives in achieving sales goals

Preferred Qualifications
· Wide Orbit experience
· WOMS (Workspace Optimization Management System) experience
· Advanced Microsoft Excel proficiency

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings. You may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WSAZ-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.