Marketing Specialist

Marketing Specialist WVRC Media is proud to be one of West Virginia’s largest, most innovative and influential media companies - and we’re looking for our newest team member. We’re currently seeking a Marketing Specialist to work with businesses to develop integrated advertising solutions across digital, video and broadcast platforms. This full-time sales position is based in Morgantown and serves clients throughout north-central West Virginia and portions of southwestern Pennsylvania. Our portfolio of products includes cutting-edge digital marketing tools, award-winning video production and some of the most recognized radio stations in the state. In this role, you’ll work directly with an established base of clients to identify opportunities, recommend solutions and help grow their business while also developing new client relationships. At WVRC Media, we’re passionate about helping our clients succeed. We deliver real results through effective strategy, best-in-class tools and exceptional client service. If you have a background in advertising, marketing, communications or outside sales, we want to hear from you. What We’re Looking For The ideal candidate understands the fundamentals of advertising and marketing and how a strong strategy and effective message work together. They are a good listener who asks thoughtful questions, communicates ideas clearly and can turn what they learn about a business into useful recommendations. They are also confident meeting new people, presenting ideas and developing new business relationships. Key Responsibilities • Identify each client’s marketing objectives and challenges, then develop strategies and messages designed to address them. • Meet regularly with clients to discuss their needs, present new ideas and identify ways our advertising solutions can help. • Develop new business by identifying prospects, making connections and presenting marketing solutions. • Work with our in-house creative, digital and management teams to build and execute campaigns and promotions. • Establish clear campaign objectives, review performance with clients and recommend changes when appropriate. • Stay current on advertising trends, promotional ideas, media options and new marketing technology. What You Bring • Understanding of marketing and advertising principles. • Education or professional experience in marketing, communications, business or a related field. • Excellent communication and presentation skills. • Confident initiating conversations with business owners and decision-makers. • Highly organized with strong time management and follow-through. • Comfortable learning and using technology, including AI tools, to improve productivity, communication and client results. • Self-motivated and results-driven with the ability to work independently. • Reliable transportation required. What We Offer • Competitive base salary plus commission with potential for income growth • An established base of clients with significant room for growth • Excellent health, vision and dental insurance plans • 401(k) with company match • Paid vacation and personal time • Cell phone and gas allowance • Ongoing professional education and skills development • Opportunities for career advancement Interested? Send your cover letter highlighting why you’re a good fit for the position along with your resume to This email address is being protected from spambots. You need JavaScript enabled to view it.. WVRC Media is an Equal Opportunity Employer and provides broad outreach regarding job vacancies. We seek the assistance of local organizations in referring qualified applicants. Organizations wishing to receive vacancy notices should contact Kelly Ayersman at 304-296-0029.