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In a White Paper about the growth of digital media, SpotX concludes that while technological advances are changing consumer behavior, linear TV and traditional broadcasters are not dying. Instead, the SpotX paper says, those legacy media companies are evolving to cater to the new digital reality. ...

News outlets across the country Thursday (Aug. 16) fought back against President Donald Trump's drumbeat of criticisms against mainstream media outlets as enemies and conspirators. On its 'Reality Check' segment Thursday morning (Aug. 16), CNN, one of Trump's favorite targets, said that about 350 ...

Nielsen’s Gracenote unit is launching a new product designs to measure the performance of mobile video apps. Gracenote’s Mobile Video Analytics provides mobile operators, MVPDs, video streaming services and hardware makers insights into user behavior with their apps, including engagement levels and ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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