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iHeartMedia CEO Bob Pittman and Entercom CEO David Field will discuss game-changing data and analytic applications and opportunities for radio during a session titled “Data U – A 101 on Data” on September 25 at the Radio Show in Orlando. The discussion will be moderated by MSNBC Anchor Stephanie Ruhle.

Leading podcasters and audio professionals will discuss podcasting’s relationship with the radio industry in a session titled “The Podcast Boom” on September 26 at the 2018 Radio Show in Orlando. The Radio Show is produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB) and is held September 25-28.

Television advertising steers consumers to automaker’s websites, according to a new study from the Video Advertising Bureau. The VAB study looked at the top 25 spending car companies, which bought $4.1 billion of TV ads in the fourth quarter of 2017 and found that 11 brands that increased TV ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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