Digital News Content Producer

Digital News Content Producer
Be the first to break the story!
WVVA (a Gray Media station) in Bluefield, WV is hiring a hard-working Digital News Content Producer to power our website, mobile app, and social platforms with fast, accurate, and compelling coverage. As the newsroom’s real-time front line, you’ll move with urgency, write with clarity, and think across platforms—owning breaking news, driving alerts, and delivering standout enterprise digital storytelling. If you bring fresh ideas for digital spaces and have experience with video editing, social media, and strong writing (preferred), we want to meet you.
At WVVA, we push for excellence every day—leveraging the latest technology and constantly finding smarter ways to lead our market. We invest in training and development for the best and brightest in the business.
Duties (including but not limited to)
• Move quickly with management to send breaking news and weather alerts—including push notifications—across all digital platforms.
• Collaborate with newsroom teams to create content that meets WVVA’s high standards.
• Publish to online and social platforms using digital publishing tools, video editing software, and related resources.
• Build engaging, user-friendly elements inside articles (photo galleries, interactive charts, embedded content, etc.).
• Execute live stream coverage of press conferences or breaking news events as needed.
• Develop daily digital coverage and special content plans.
• Train new employees on digital workflows and platform expectations.
• Bring a team-first attitude every day.
Qualifications (including but not limited to)
• Bachelor’s degree in social media, journalism, or related field (preferred).
• Knowledge of ENPS (preferred).
• Solid understanding of web publishing software, with demonstrated experience developing and publishing news.
• Strong understanding of social media strategy.
• Excellent oral and written communication skills to collaborate across the newsroom.
• High level understanding of journalism ethics.
• Excellent web writing skills and proficiency in AP style.
• Ability to meet deadlines, prioritize assignments, and juggle multiple tasks.
• Thrive in a fast-paced newsroom environment.
• Flexibility to work evenings and weekends as needed.
Why WVVA?
Imagine living in "Nature’s Air-Conditioned City" of Bluefield, WV, nestled amidst the majestic Appalachian Mountains! WVVA isn't just a station; it's your gateway to adventure. We're centrally located to major markets and surrounded by a playground of world-class white-water rafting, thousands of miles of breathtaking ATV and hiking trails, exhilarating skiing, and so much more. We love living here!
If you’re ready to put your social media platform expertise to work alongside some of the most passionate, driven professionals in the business, apply now and take the next step in your career: https://gray.tv/careers#currentopenings. No phone calls, please – let your application speak volumes!
EOE