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Connected TV could be a boon for advertisers, provided added reach, more interactivity and more of consumers’ time, according to a new report from Innovid and the Association of National Advertisers. "Our research partnership with the ANA has enabled us to uncover key insights about how to help ...

Peacock, the streaming service set to launch this year by Comcast’s NBCUniversal, has ordered 10 new episodes of the sitcom Punky Brewster. NBCU will be announcing more details about Peacock Thursday afternoon at a meeting with investors and analysts. Soleil Moon Frye will star, returning to the ...

TV maker Hisense said it signed a multi-year marketing deal with former NBA star Dwyane Wade. As the Chinese company’s first U.S. brand ambassador, Wade will support premium product launches, make in-person appearances and be featured in upcoming campaigns. “We are thrilled to welcome Dwyane Wade ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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