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The Walt Disney Company announced this week that its three-month-old streaming service, Disney Plus, matched the most lofty of growth forecasts after just one quarter in the digital marketplace, amassing 28.6 million subscribers. Labeled already an “enormous success” by Disney CEO Bob Iger during ...

Ad-ID, Advertising Research Foundation, Coalition for Innovative Media Measurement and Kantar have formed an initiative to standardize advertising metadata. The Ad Metadata Standardization Initiative was unveiled at CIMM’s 9th Annual Cross-Platform Video Measurement and Data Summit Thursday. The ...

Verizon and Google have joined Cadillac and Roley as ‘Proud’ sponsors of ABC’s broadcast of the Academy Awards on Sunday. Behind the Super Bowl, ad prices for the Oscars are among the highest on TV, with 30-second spots going for as much as $2.8 million, up from last year, according to sources. ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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