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Advertisers are on the verge of executing a “one audience everywhere” strategy, thanks to decades of technological progress. But before advertisers can execute that strategy and reap the benefits in media efficiency and advertising effectiveness, they must first clear some operational hurdles. The ...

Broadcasting + Cable's Kent Gibbons and Michael Malone discuss HBO's McMillions, Stephen King's TV takeover, and more.

Visit Digital Nirvana at the 2020 NAB Show FREMONT, Calif. — Feb. 12, 2020 — Digital Nirvana, a provider of leading-edge media-monitoring and metadata generation services, is leveraging its uniquely robust MonitorIQ broadcast monitoring and compliance logging platform and the company's wealth of ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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