WASHINGTON, D.C. -- This morning, the National Association of Broadcasters and the Partnership for Drug-Free Kids held a press conference to announce local radio and TV broadcasters will undertake a national effort to address heroin and prescription drug abuse that is impacting communities across America. NAB President and CEO Gordon Smith and the Partnership for Drug-Free Kids President and CEO Marcia Lee Taylor spoke at the event.

WASHINGTON, D.C.-- Local radio and TV broadcasters will undertake a national effort to address heroin and prescription drug abuse that is impacting communities across America, the National Association of Broadcasters (NAB) announced at a press conference on Capitol Hill today. NAB has teamed with the Partnership for Drug-Free Kids (Partnership), a national nonprofit committed to helping families struggling with their son or daughter’s substance use, on a multi-faceted campaign through the end of 2017 to raise awareness about the rising opioid epidemic.