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Univision Communications swung to a profit in the fourth quarter. An investment group led by former Viacom CFO Wade Davis this week agreed to buy a majority stake in the Spanish-language media company, which has been pressured by debt since it was taken private.. Univision’s net income was $94.4 ...

Programmatic software company Telaria said it is using data from Translation Enterprises to create audience based segments based on contemporary culture. The arrangement will allow advertisers to target messages to respective consumers based on consumers’ preferences in music, sports, fashion and ...

The rush of ad supported streaming services being snapped up by big media companies isn’t necessarily good news for marketers and media buyers. In a new survey by Advertiser Perceptions, brands and buyers said that with traditional TV losing viewers and reach, they prefer buying their digital video ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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