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For years, it was taken on faith that television advertising worked. It drove viewers to auto showrooms, opened movies and made products fly off the shelf. Now in the digital era, faith has been replaced by data and TV networks are generating proof of the effectiveness of commercials and using ...

Amazon Prime is bringing back The Kids in the Hall, the Canadian sketch comedy show that aired on HBO and then CBS from 1989 to 1995. Dave Foley, Kevin McDonald, Bruce McCulloch, Mark McKinney and Scott Thompson were in the cast. All are returning for the reboot, which will have eight episodes. ...

Six Nations rugby continues the weekend of March 7-8. England plays Wales in London starting at 11:45 a.m. ET March 7, the match will air live on streaming service NBC Sports Gold, and on 3 p.m. on NBCSN. A day later, it’s Scotland versus France in Edinburgh, kicking off Sunday at 11 a.m. on NBC ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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