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Nielsen said it launched Nielsen Grabix, a new analytics platform covering the top 56 U.S. TV markets that combines minute-by-minute TV ratings with smart-TV viewership data from its Gracenote unit. “Viewership insights from Nielsen Grabix have given programmers and advertisers a competitive edge ...

EVO-IPS prompting monitors and WinPlus-IPS software feature class-leading Autoscript design and the flexibility of IP LONDON — April 5, 2018 — Autoscript, a Vitec Group brand, today introduced its new IPS range for Intelligent Prompting. New products in the IPS range include EVO-IPS, the world’s ...

With over-the-top streaming on the rise, the Interactive Advertising Bureau, the trade group for digital advertising, has created a training programming to teach media buyers more about the capabilities of digital video. The IAB says it found a fundamental lack of digital video knowledge among ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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