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The number of advertisers running data driven TV ad campaigns increased by 58% from a year ago, according to an analysis by Innovid. In its Annual Global Video Benchmarks Study, Innovid outlines the growth in advanced advertising and connected TV. Innovid found that in those data-driven campaigns, ...

Turner Sports said it launched Turner Sports Live, a live sports sponsorship marketplace that will enable advertisers who want to increase their engagement with fans to buys ads across Turner’s live digital portfolio of sports programming. “Sports continues to be the preeminent content category ...

TV Everywhere has become a pervasive part of our everyday lives, and viewers expect a personalized TV experience on every screen. As TV operators look forward to satisfying consumer demands and increasing monetization opportunities, analytics has emerged as an effective way to build relevant TV ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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