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CBS has completed its upfront negotiations with the major media buyers, increasing its sales volume across all dayparts, according to sources familiar with the situation. Prices were up in the double-digit range with individual deals ranging from high single-digits to low double digits. Demand was ...

Apple, which has been making deals to create original video programming, on Friday said it reached a multi-year content partnership with Oprah Winfrey. Winfrey, who also runs the Oprah Winfrey Network for Discovery, will create “original programs that embrace her incomparable ability to connect ...

Broadcasters and cable operators are on the same page when it comes to the FCC doing lots more looking before leaping into expanding terrestrial wireless access to the C-band spectrum. That came in a joint filing that included the American Cable Association and NCTA-The Internet & Television ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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