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NBC took Wednesday's primetime ratings with Macy's 4th of July Fireworks display, per the Nielsen overnights, 18-49. NBC scored an overall 1.1/7 in primetime. CBS was second with a 0.7/4, led by a new episode of Big Brother. The Macy's fireworks special aired live from 9 p.m. to 10 p.m. and did a ...

The FCC's voluntary merger review shot clock hasn't been getting much action lately. The Sinclair-Tribune shot clock remains stopped--since January--and probably won't start until at least July 12, the deadline for comment on Sinclair's latest version of the deal, though the FCC is not making it ...

Cable companies are feeling the heat as streaming services sweep the industry. It’s predicted that by 2021, 81 million Americans—or 30 percent—won’t be using traditional paid TV. At first glance, cable and streaming services may appear to be enemies. In reality, the two can work together to build ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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