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Advertising agency holding company Interpublic Group said it agreed to acquire Acxiom Marketing Solutions for $2.3 billion. The deal brings IPG Acxiom’s expertise at data management at a time when the advertising and media industries are becoming increasingly dependent on using data to identify ...

Fox News Channel Monday (July 2) named Fox Business Network personality Melissa Francis as a co-host of its afternoon news analysis show Outnumbered. Francis, who currently co-hosts Fox Business Network’s post-market show After the Bell, will join Outnumbered co-anchor Harris Faulkner on the daily ...

Programmatic video company Cedato introduced an engagement-driven ad format called IntentView. IntentView appears in a video stream as a picture-in-picture overlay with a dynamic video thumbnail preview of the ad message. When activated by the viewer, the thumbnail expands into a full-view video ad ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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