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The European Commission has fined Google a record $5 billion over what it says was illegal restrictions on Android device manufactures and mobile operators in violation of EU antitrust rules. In addition, if Google does not end the practice within 90 days, it faces an additional penalty of 5% of ...

Advertisers will be able use the Nielsen-branded audience segments they’re accustomed to using when purchasing inventory on Snapchat’s ad buying platform. The integration of Nielsen data and Snapchat’s platform deepens the relationship Nielsen—which dominates the TV ratings business--has with the ...

B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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