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TV viewing in America is not what it used to be. Unless it’s a ‘must-watch’ event like the Super Bowl (over 103 million Americans watched the Eagles overtake the throne), today’s TV viewer is watching what they want, when they want, and on whatever device is available. This flexibility has changed ...

HBO has done a deal with Axios for a limited documentary series of news-oriented specials that will debut in the fall. Matthew O’Neill and Perri Peltz will direct and produce, working with Axios journalists to highlight the week ahead in politics, business and technology. News outlet Axios was ...

ComScore said it made a deal giving it access to smart TV data from Vizio’s Inscape unit that will help its clients better measure the impact of their advertising campaigns across platforms. comScore is emerging from a three year period where it was preoccupied by a re-audit after accounting issues ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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