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comScore said a beta version it cross-platform Campaign Ratings measurement system has been released. In July, comScore said that 12 major media and advertising companies would be involved in testing the system. Campaign Ratings is the first major new product comScore has released since spending ...

With Nielsen adding out-of-home viewing to its ratings for ballgames, ESPN and other TV networks are able to charge advertisers for fans watching in bars, health clubs and offices. During the summer, Nielsen conducted a survey to get a better idea of where people watch games when they’re not at ...

NEW YORK--(BUSINESS WIRE)-- TVB, the not-for-profit trade association of America’s local broadcast television industry, today announced the winners of this year’s TVB Excellence Awards and TVB NEXT Awards at Forward 2018 – Local Broadcast Television’s Annual Conference in New York City. The ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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