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Sandra Alfaro, managing director of Wing, the multicultural agency of Grey Advertising, kicked off the 16th annual Hispanic TV Summit with a primer on incorporating Hispanic-influenced cultural realities into brand advertising today. She backed up her message by showing five cool commercials, only ...

New York -- While advertisers may focus on digital content to attract younger viewers, a panel of top executives claimed that for the Hispanic market, traditional TV still has a big impact. At a panel session entitled, "New Directions in Media, Placement and Research," at the Multichannel ...

Search engines are on notice that the government is about to lower the boom on somebody. The Department of Justice is wrapping up what it bills as a first-ever criminal case against the anticompetitive use of search algorithms in a "price-fixing scheme." DOJ antitrust chief Makan Delrahim teased ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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