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Free internet TV service Pluto TV selected Tru Optik’s data platform to help manage and measure its connected TV and over-the top advertising inventory. Pluto TV will be able to offer advertisers precision audience targeting, validation and measurement via Tru Optik’s OTT Marketing Cloud. “As the ...

West Palm Beach, FL – October 11, 2018 – As part of its efforts to offer the very best in Spanish-language entertainment, Cubaplay, the network that delivers top Cuban and Hispanic content including movies, telenovelas, music videos and more, announced today the network premiere of the ...

Advertising analytics company iSpot.TV said that when it comes to grabbing viewer attention, shorter commercials are better. The recent introduction and popularization of six-second commercials have led to a lot of discussion about which commercials command attention and deliver a sales message. ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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