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A new study on out-of-home viewing of Fall sports found that 92% of those responding said they paid attention to at least some of the advertising shown, according to Nielsen. Nielsen surveyed both the general population of adults 18 and older, as well as Hispanic English dominant viewers and found ...

Fox got top spot in Wednesday ratings, with The Masked Singer paving the way to a 1.7 in viewers 18-49, per the Nielsen overnights, and a 7 share. That beat the 1.2/5 that NBC got. Gordon Ramsay’s 24 Hours to Hell and Back got a 1.1 on Fox and The Masked Singer a 2.3. Both shows were up a tenth of ...

A quintet of Democratic senators have written the Republican leadership of the Senate Commerce Committee to hold a hearing on the proposed merger of T-Mobile and Sprint. Opponents of the merger say it will further consolidate an already consolidated industry. Proponents, including the companies, ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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