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Nielsen said that after acquiring Sorenson Media, it is launching Nielsen Advanced Video Advertising, an initiative that will at first focus on delivering addressable advertising to smart TVs. With many companies now providing bits and pieces of the data and technology needed to deliver addressable ...

Basingstoke, UK – February 21, 2019 - EditShare®, a technology leader in intelligent scale-out storage, AQC and media management solutions, today announced the release of Flow 2019 Extension 2. The software-defined media asset management (MAM) solution simplifies media sharing and collaboration ...

Turns out Congress has mandated a review of the TV ratings system. The Parents Television Council had called on the FCC to undertake the review last week. Congress included a provision to that effect in the omnibus 2019 Appropriations Bill that passed last week, averting another government shutdown ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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