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Tegna’s over-the-top advertising unit Premion is using a new suite of blockchain-based technology from MadHive to prevent fraud, target campaign and verify ad delivery. MadHive uses cryptography to address ad fraud that it estimates will be about $19 billion in 2019, and provide the transparency ...

In a new report that looks at what it calls The New TV, Comcast’s ad sales arm, Spotlight, identifies five myth holding the industry back and a three step process advertisers can use to take advantage of television’s advanced advertising capabilities. In it’s paper, Spotlight defines the new TV as ...

NAB 2019, Las Vegas, 6 – 11 April 2019 – Boxx TV, a leading supplier of innovative digital microwave solutions for the broadcast industry, has announced that it has once again delivered on its promise by introducing a new 4K sub-frame wireless link to market at NAB 2019. Taking place in Las Vegas ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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