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WASHINGTON, DC -- In response to the passing of former Bonneville President Bruce Reese, the following statement can be attributed to NAB President and CEO Gordon Smith:

The Media Rating Council has accredited Nielsen’s Television Audience Measurement Service in Mexico,. Marketing the first time the MRC has accredited a TV measurement system outside of the U.S. “While we are thrilled to be able to say that Nielsen is the first MRC accredited solution outside of the ...

A+E Networks said it is launching a new initiative aimed at luring small and mid-sized advertising clients to TV by offering strategic targeting and performance guarantees. A+E began offering to guarantee outcomes on some of its ad campaigns before last year’s upfront. The new initiative, dubbed ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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