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After a busy year in 2018, merger and acquisition activity in the media and telecommunications sector was quiet in the first quarter, according to a report by PwC. Deals worth $6.7 billion were announced during the quarter, down 82% in the first quarter. The volume of deals was down 36%, with just ...
Read more: PwC: Media Merger Activity Quiets Down in First Quarter
Following the withdrawal of AT&T from the OpenAP targeted advertising consortium, the remaining partners unveiled OpenAP 2.0. While the original OpenAP offered standardized audience segments, OpenAP 2.0 also provides a centralized premium video marketplace and automated workflow for buying ...
Read more: OpenAP 2.0 Creates Market for Buying Advanced TV Ads
Comcast reported higher first-quarter earnings and its cable and NBCUniversal units posted gains. First net income increased 14% to $3.553 billion, or 77 cents per share, up from $3.118 billion, or 66 cents a share a year ago. Revenue rose 17.9% to $26.859 billion, reflecting Comcast’s acquisition ...