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It’s May, and that means the annual Upfronts are quickly approaching. Leading up to the presentations in New York, we’re taking a close data-driven look at some of the major players that’ll be taking the stage. (See our previous post about Viacom here). Today’s deep dive covers NBCUniversal, with ...

Jeff Bader, NBC Entertainment president of program planning, strategy and research, has been named chief research officer at NBCUniversal. He has oversight across NBCU’s television portfolio and of a new corporate research and strategy group. That group will be run by Lisa Heimann, who was named ...

Sinclair Broadcast Group agreed to buy 21 regional sports networks and Fox College Sports from the Walt Disney Co. for $9.6 billion. As part of the deal, entertainment entrepreneur Byron Allen has agreed to become an equity and content partner in a newly formed subsidiary of Sinclair that will be ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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