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The CW’s Roswell, New Mexico, is the TV show with the most viewable ads during April, according to TVision. TV Viewability is defined as the percentage of ad impressions during which a viewer was in the room for two or more seconds. The metric is important because advertisers want viewers to be ...

MTV, the home of 16 and Pregnant, is helping to launch a campaign to save expectant mothers. The “Save Our Moms” maternal health campaign, starting Thursday, will appear on MTV and MTV News on all platforms. The campaign features original content and educational resources. An original video ...

The new Fox will be looking to boost its retransmission payments and subscriber fees from cable and satellite operators. “We plan to meaningfully accelerate or growth of both direct retransmission and non-O&O revenue,” said Fox COO John Nallen, speaking at the new company’s first investor day ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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