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B&C has partnered with TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the ...

As video shifts from broadcast to streaming, maintaining a TV-like experience in terms of picture and audio quality has a big impact on revenue and shouldn’t be overlooked, according to a new whitepaper from Akamai. Viewers increasingly expect video delivered over IP to be as reliable as ...

Troubled measurement company Comscore said former Turner CEO John Martin has joined its board of directors. Comscore, once seen as a potential competitor to industry leader Nielsen, has been struggling since accounting issues were discovered in its financial statements three years ago. That led to ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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