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Samsung Ads has made a deal to use Moat’s viewability and invalid traffic measurement systems to give advertisers a better picture of how their commercials are being delivered over-the-top to connected TVs. The Moat information is delivered through integrating the Oracle Data Cloud into the Samsung ...

After pushing data and technology as ways to improve TV commercials, NBCUniversal is going to the Cannes advertising festival extolling the virtues of creativity. “No algorithm out there can replace creativity,” said Josh Feldman executive VP, head of marketing and advertising creative at NBCU. ...

Beachfront, a programmatic video technology company, said it hired former SpotX executive Ben Abbatiello as VP of advanced TV. Abbatiello will work out of Beachfront’s year-old New York headquarters and will head the company’s business development initiatives and develop partnerships with ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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