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B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. These are the shows networks have been promoting most heavily to drive tune-in ...

Sen. Ed Markey (D-Mass.), joined by eight other Democratic senators--three of them presidential candidates--has asked the FCC to dial back its kids TV rule dereg big time. That came in a letter last week in response to a draft order circulated for a vote at the July 10 open meeting. The senators ...

Netflix subscribers aren’t chill with the idea of adding commercials to the streaming service. In a new study from Hub Entertainment Research, 23% of current Netflix subscribers said they would definitely or probably drop the streaming service if ads were included for the same price they’re ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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