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Americans spent more time consuming media during the first quarter, but watched less video, according to a new report from Nielsen. Nielsen, in its Total Audience Report, attributes the drop in viewing to 2019 being a non-Olympic year and notes that while traditional live TV watching continues to ...

In an age of peak TV, the decision about what to watch has become so difficult that 21% of streaming service users decide to do something else before they can find a program that interested them. Making program navigation and discovery easier for consumer is increasingly important to TV providers ...

Free streaming service Pluto TV on Monday launched a suite of linear channels aimed at Hispanic Americas. Pluto TV Latino features 11 Spanish- and Portuguese-language channels with programming in a variety of genres including movies, comedy, music, crime reality sports and telenovelas. Bob Bakish, ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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