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B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data ...

Univision reported lower second-quarter net income as revenue declined. In July, Univision announced that its board had initiated a strategic review of the company’s operations, which could lead to the sale of all or part of the business. Net income in the quarter fell 21% to $90.7 million from ...

Xandr, AT&T’s advertising and analytics division, said that it will be using data from Comscore for its addressable advertising offering. Xandr’s addressable offering provides inventory from AT&T DirecTV and has arrangements with distributors Altice USA and Frontier. Working with Comscore ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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