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Katie Hockmeyer has been named executive VP of late night programming at NBC Entertainment. She’s been with The Tonight Show Starring Jimmy Fallon since it began in 2014. She will guide programming strategy and act as the network liaison for all aspects of the late-night business. Hockmeyer will ...

Ben Tatta, president and co-founder of TV data company 605 will be leaving his day-to-day role, but will continue as a strategic advisor, the company said. “Ben has been an important part of the development of 605 from an idea to start-up to becoming a fully-operational business with industry ...

"This trust deficit explains some of the ways marketers are changing the way they approach TV activation today. Smart marketers recognize the need to add a layer of control or personal oversight to the activation process." -Marc Goldstein, Simulmedia Streaming, over-the-top (OTT), connected TV ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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