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Royal Caribbean Thursday night became the first advertisers to try out NBCUniversal’s “Must Hear TV” spots designed to grab viewer attention with sound when show segments end and the screen goes to black just before a commercial break begins. Must Hear TV is one of a number of commercial formats ...

"Specifically, as pay TV transitions to IP-based delivery, new obstacles stand in the way of efficiencies in content distribution at the last mile and, ultimately, an enhanced user experience." -Jonathan Zarkower, Akamai Technologies  With the explosive growth of the OTT video market comes a ...

AT&T sent a letter to the Hill Thursday (Sept. 26) filling it in on the Sinclair retrans impasse--stations could go off DirecTV and U-Verse Friday (Sept. 27) unless there is a deal. Now, some house members have filled AT&T and Sinclair in on their view of the unfairness of a potential ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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