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As the Walt Disney Co. expands its direct-to-consumer business it named Brad Wilson as executive VP, performance marketing, for Disney+ and ESPN+. Wilson had been chief marketing officer at Lending Tree. He will report to Michael Paull, president, Disney Streaming Services, part of the company’s ...

Most of the broadcast networks joined major cable news outlets Thursday morning (Sept. 26) in providing live coverage of the testimony of Director of National Intelligence Joseph Maguire before the House Intelligence Committee. In effect, it was the first hearing in the Democrats announced ...

"Today, the explosion of over-the-top (OTT) is giving rise to the opposite kind of walled garden, and to a whole new level of complexity on the sell side as ad ops teams try to match ads to content over an ever-more-fragmented roster of serving points (OTT, VOD, CTV, digital and linear TV)." ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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