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Comcast Spotlight, the advertising sales unit of Comcast Cable, said it is moving into two new areas and promoted two recently hired executives to head those efforts. Kelly Perone was named VP of product strategy and Andrea Zapata was named VP of data innovation and insights. “We believe that our ...

Gunpowder & Sky’s horror brand Alter is creating an anthology series for short-form mobile streaming service Quibi. Episodes of the series, 50 States of Fright, will star Rachel Brosnahan, Travis Fimmel, Christina Ricci, Jacob Batalon, Ming-Na Wen, Taissa Farmiga, Asa Butterfield, John Marshall ...

Fox got the top score in Wednesday prime ratings, The Masked Singer leading the net to a 1.4 in viewers 18-49, per the Nielsen overnights, and a 7 share. In second was NBC at 1.0/5. The Masked Singer fell 24% from its premiere to 1.9 and the series premiere of Almost Family notched a 0.8. On NBC, ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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