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Nielsen said it has completed its overhaul of the way it measures TV viewing in the 208 local markets in the U.S. Over the course of the multi-year process, Nielsen’s infamous paper diaries have been replaced with a combination of panels, new meters and return path data from two million ...

Nielsen said it is launching an online platform to provide information about sports fans interests, media consumption patterns, brand attitudes and purchase behavior. The service is aimed at sports properties, sponsors and event organizers. Nielsen Fan Insight will launch in the U.S., U.K., ...

Los Angeles, October 3, 2019: Testronic, a leader in quality assurance (QA), localization services, and compliance for the film, television and games industries, announced today they have enhanced their strategic leadership team by appointing Ken Kiers and Ignacio Fernandez to join the ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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