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Comcast said that since it launched a commercial telling the story of E.T. returning to earth for a reunion with Elliott, more than 1 million Xfinity subscribers have watched the original 1982 film E.T. The Extra Terrestrial on demand. The new commercial--and full four minute film--was launched on ...

FCC chairman Ajit Pai’s decision on how to clear C-band spectrum for 5G is a partial victory for cable operators and broadcasters, who use that satellite spectrum to deliver their program networks, and a big smackdown for the satellite companies that provide those content delivery services. Pai ...

As most major television companies rush into streaming, some analysts are urging Viacom and CBS to pick a lane after they complete their long-awaited merger. One rationale for combining the two media companies — both controlled by the Redstone family’s National Amusements Inc. (NAI) — is to have ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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