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Nielsen has released a new metric that combines demographic data from its People Meter Panel with automatic content recognition data from smart TV collected by its Gracenote unit to provide better cross-screen measurement of advertising campaigns. Amobee will be the first demand-side-platform to ...

The gang is back but the game has changed in “Jumanji: The Next Level” from Columbia Pictures. A follow up to 2017 box office juggernaut “Jumanji: Welcome to the Jungle,” this outing finds the players on a journey into parts unknown and unexplored – from arid deserts to snow mountains – in order to ...

Led by Mozilla, multiple petitions have been filed seeking full court review of the decision upholding the Ajit Pai-led FCC's reclassification of internet access as a Title I information service and eliminating the rules against blocking, throttling and paid prioritization. In a victory for ISPs, ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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