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Digital video publisher Group Nine said it has launched Sparkle ads, a custom, rich media experience with an e-commerce capability. The first two advertisers to buy Sparkle ads are Cambell’s an unnamed global cleaning company, Group Nine said. The launch follows Group Nine acquisition of PopSugar, ...

Media Financial Management Association’s (MFM) January Lunch & Learn, Automating the Ad Sales Process, will be held on Tuesday, January 21. Presenters for the session will be Brenda Hetrick, Chief Revenue Officer, and Adam Gotlieb, Chief Technology Officer, Matrix Solutions. The session will be ...

Pasadena, Calif. — Celebrating its 50th anniversary, PBS is both looking back on its heritage and looking ahead. The public broadcaster is launching PBS American Portrait, which Paula Kerger, president and CEO, called a “digital-first national storytelling project” about “what it really means to be ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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