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In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance ...

Fremont, CA - January 9, 2020 - Blackmagic Design today announced that the company’s production and post products are being used to complete many of the fall 2019 season’s new and returning television shows and streaming series, including “Tom Clancy’s Jack Ryan,” “The Modern Family” and “Madam ...

AT&T is turning the Audience Network, a linear channel that runs on DirecTV, into a marketing outlet for its soon-to-launch subscription streaming service, HBO Max, the telecom confirmed. Meanwhile, according to published reports, four original series on the network will also be moved to the ...

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The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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