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NBCUniversal came to CES to talk about how technology is shaping the future of entertainment, but concluded that artificial intelligence won’t be able to replace talent, creativity and storytelling. In a keynote address Wednesday afternoon, Linda Yaccarino, chairman of advertising and partnerships ...

The chief brand officer of the world’s biggest advertiser is looking future without ads. Marc Pritchard, chief brand officer at Procter & Gamble, speaking at CES Wednesday said that technology was creating personalized and immersive experiences that could replace the kids of ads consumers try ...

Saying it wants to disrupt the cable industry, Verizon announced that it will be selling its Fios service a new way, offering subscribers more choices and eliminating contracts, hidden fees and forced bundling. Verizon is promoting its new way of doing business as Mix & Match. Consumers start ...

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

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