jacobsWednesday, February 1st - 12:30 p.m. to 4:00 p.m. Bridgeport Conference Center, Bridgeport

Thursday, February 2nd - 9:00 a.m. to 12:30 p.m. Holiday Inn & Suites, South Charleston 

Digital Disruption: Challenges & OPPORTUNITIES For Broadcasters 

All broadcasters are facing disruption on many fronts. The way that listeners and viewers consume content is going through major changes. The country is undergoing a massive generational shift. Social media opens up a new way to communicate and connect. Smartphones have rapidly become a significant way to consume media. Ratings companiesarehavingtroublekeepingupandmeasuringuse. Andtheadvertisingmodelis changing, as clients are facing an avalanche of new options and ways of determining a successful return on their investment.

This creates many challenges for broadcasters, from which digital channels to invest in, to training sellers on how to adequately monetize them. But it also creates opportunities, as broadcasters have more tools than ever to reach audience and deliver them to their clients.

Media specialist Paul Jacobs from Jacobs Media will help West Virginia broadcasters sort through the noise in a fast-paced presentation, which will cover the following issues utilizing real-world examples, research and stories from the field:

  • What are “radio” and “television” in a digital world where cord-cutting and on-demand content is proliferating?

  • Using digital advertising solutions as a critical partner to traditional advertising solutions.

  • Examples of revenue-generating solutions utilizing social media, mobile, web, database

  • Understanding what “content” is and how it can be re-purposed for revenue generation.

  • Positioning the advantage of being a local broadcaster in a digital world.

  • A video interview with the head of dealer co-op from Ford, as he explains why he is pushing so many dollars into digital, and what he recommends broadcasters should do.

Paul is the Vice-President, General Manager of Jacobs Media, a research and consulting company based in Detroit. For the past three decades, he has worked with broadcasters on developing revenue solutions based on adjusting to new opportunities and challenges. He began his career in radio sales, and was a General Manager of stations in Dallas and Detroit prior to joining Jacobs Media in 1991. He is also the President of jacapps, one of the largest developers of mobile applications for media, so he understands not only the broadcast business, but the digital business as well.

Charleston, WV - The West Virginia Broadcasters Association (WVBA) will hold the 2016 WVBA Gubernatorial Debate on Tuesday, October 11th at 7:00 p.m. between Democratic candidate Jim Justice and Republican candidate Bill Cole.  The debate will be moderated by Hoppy Kercheval and will be aired live across the state on both television and radio.

“The association is proud to carry on their tradition of the live statwide debate, providing West Virginians an opportunity to hear directly from the candidates their plans and initiatives for the future of our state.  As we move forward in these difficult times, an informed voting public will make the best choice in the voters box,” said Michele Crist, WVBA Executive Director.

The West Virginia Broadcasters Association has been representing and serving West Virignia commercial radio and television stations since 1946.  Member stations are committed to bringing viewers and listeners the important, relevant and exciting news happening in West Virginia.

Grand Total $334,711

Broadcasters came together around the state Friday night to Rebuild West Virginia and raise $334,711 for flood relief.

The event was originated out of the WVVA Studios in Bluefield fl-ui aired on the following WV stations: WVVA, WSAZ, WOVA, WDTV, WCHS, WVAH, WOAY, WV Public Broadcasting and WVMetroNews.com.

The program was also aired across the country on CNN Live, three television stations in Virginia and sixteen Quincy Media stations throughout the Midwest. WVVA did the heavy lifting and enabled television stations across the state to participate with their talent and spread the word to their communities.

All were unified with the message that help was still needed in the flooded areas and dollars were crucial to help families start the long journey of rebuilding.

Broadcasters Flood Relief Telethon Numbers