NAB Show will feature an exclusive keynote discussion focused on how cloud technology is redefining sports broadcasting and driving audience engagement. The session, produced by Amazon Web Services, Inc. (AWS), an Amazon.com company, will explore how sports leagues, broadcasters, and over-the-top (OTT) service providers use cloud-based media workflows and advanced artificial intelligence services to deliver new experiences for sports fans. The Main Stage session titled, “Beyond the Field: How Sports Pioneers are Powering the 360 Audience Experience in the Cloud,” will take place on Monday, April 8 at 2:30 p.m.


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