Senior Digital Producer

The WTRF Senior Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

• Develops and leads winning strategy for station content


• Expert understanding of Facebook, Twitter, CTV and other social media platforms


• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines


• Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television


• Schedule CTV Programming


• Determines a story's emphasis, length, and format, and organizes material accordingly


• Research and analyze background information related to news stories in order to be able to provide complete and accurate information


• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions


• Pitches on-brand local and trending stories during morning meetings


• Checks reference materials such as books, news files or public records to obtain relevant facts


• Shoots and edits content for on-air and digital


• Produces reports for all platforms


• Ensures that all content meets company standards for journalistic integrity and production quality


• Builds and calendars digital campaigns to promote local shows and specials.


• Writes stories for the web and other digital platforms


• Performs other duties as assigned


• Finds new ways to use Social Media and our website to engage with viewers

 Requirements & Skills:

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred


• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred


• CSS, Flash and other relevant technology skills is a plus


• Maintain positive work environment through active team participation and cooperation with co-workers in all departments


• Responds positively to feedback