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Media Executive

Job Description

Job Details


About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WTAP:

WTAP is the main voice in the Mid-Ohio Valley. We may be among the smallest TV stations in America, but we are also one of the most dynamic. With state-of-the-art technology, a terrific on-air look, and a dynamic digital presence. WTAP’s NBC, FOX, CBS, MeTV and CW channels reach over 55,000 households in our Assigned Coverage Area of Wood and Pleasants Counties in West Virginia, as well as Washington County in Ohio. Our total household coverage is closer to 70,000 because of loyal viewership in surrounding counties as well! Along with, our full television platform is the Mid-Ohio Valley’s premier source for local news, weather, sports, entertainment, and community involvement. Running your commercial on our Broadcast sources and on-line platforms will associate your brand with our trusted content.

Job Summary/Description:  

Are you a Sales Performer ready to take it to the next level? WTAP has the best culture and extensive training for top performers. WTAP is currently searching for a Media Account Manager to work with local businesses and help them grow through advertising on our broadcast networks (NBC, CBS, FOX, and MeTV) and full suite of digital marketing products.

Duties/Responsibilities include, but are not limited to:

- Identify, develop, and expand existing and new client relationships & key accounts
- Contact local direct clients and advertising agencies, acting as a liaison between the station and the advertising community
- Make customer-focused sales presentations to all classification of clients to obtain orders for advertising time
- Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements
- Coordinate internally the actual purchase of advertising time, placement of the schedule
- Develop short and long-range plans for revenue growth. Overachieve monthly/quarterly in new local direct television and digital l revenue quotas
- Negotiate advertising rates, create oral & written presentations; coordinate commercial production with creative team


- The successful candidate will be good at networking and comfortable speaking to people they've never met. While training will be provided on our software systems, candidates should already be comfortable working with computers
- Familiarity with different types of marketing is preferred

If you feel you’re qualified and want to work with a great group of people go to, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WTAP-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to vaccinate against the coronavirus before the first workday fully.

Travel Required

YesLocal travel




High School or better.


Licenses & Certifications



Drivers License

More details

Name Job Description
Business Name Gray Television dba WTAP TV
Education Undergraduate
Job Type Full Time
Job Status Interviewing
Job Shift Morning
Required Travel As Assigned
Link To Apply Apply Online

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About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

Upcoming Dates

5 Nov
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Date 11.05.2024