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Director of Sales

Job Description

The Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The General Sales Manager also has direct responsibility for national sales efforts.



  • Provides leadership for the broadcast/web sales teams

  • Makes decisions regarding hiring, evaluation, promotion and termination of employees

  • Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue

  • Drives new business development

  • Manages inventory and revenue forecasting

  • Manages recruitment and development of talented sales professionals

  • Prepares budgets and approves budget expenditures

  • Resolves customer complaints regarding sales and service

  • Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs

  • Determines inventory, pricing and discount rates

  • Creates and reviews operational records and reports to project sales and determine profitability

  • Directs the Accounts Receivable efforts of the Sales Department

  • Performs other duties as assigned


Requirements & Skills



  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

  • Fluency in English

  • Excellent communication skills, both oral and written

  • Minimum five years’ experience in media sales

  • Valid driver’s license with an acceptable driving record

  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance

  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them

  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills

  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment


Nexstar Media Group is America’s largest local television and media company with 197  full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.  Learn more at www.Nexstar.tv.


EEO Statement:  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

More details

Name Job Description
Business Name WTRF
Education Graduate
Job Type Full Time
Job Status Interviewing
Job Shift As Scheduled
Required Travel As Assigned
Link To Apply Apply Online

Job Details

Ad ID : 539

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About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

Upcoming Dates

5 Nov
General Election Day
Date 11.05.2024