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Account Executive

Job Description

The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television and digital advertising.


Job Responsibilities:



  • Implements strategies to consistently grow revenue and exceed revenue goals.

  • Establishes credible relationships with local business community.

  • Makes sales calls on existing and prospective clients.

  • Maintains assigned accounts and develops new accounts.

  • Prepares and delivers sales presentations to clients.

  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.

  • Provides clients with information regarding rates for advertising placement in all media.

  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.

  • Works with clients and station personnel to develop advertisements.

  • Performs other duties as assigned.


Requirements & Skills:



  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

  • Minimum one year’s experience in sales, preferably in the media field.

  • Valid driver’s license with an acceptable driving record.

  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.


Nexstar Media Group is America’s largest local television and media company with 196  full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices.  Learn more at www.Nexstar.tv.


EEO Statement:  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

More details

Name Job Description
Business Name WTRF
Education Undergraduate
Job Type Full Time
Job Status Interviewing
Job Shift As Scheduled
Required Travel As Assigned
Link To Apply Apply Online

Job Details

Ad ID : 394

Company Details

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Account Executive

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About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

Upcoming Dates

27 Feb
NABLLC – Washington DC
Date 02.27.2023 - 02.28.2023
15 Apr
NAB Show - Las Vegas
04.15.2023 - 04.19.2023