Member Login
Log in


wvba member header2

Web Producer

Job Description

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.

  • Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic

  • Flexibility to perform duties

  • Excellent at writing headlines that grow audience and engagement

  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

  • Understand different ways to tell a story, particularly producing short videos and choosing great photos.

  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience.

  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast.

  • Promote and distribute news content on social media.

Skill/ Experience Requirements

  • 2 years of experience in digital content and journalism

  • Clever headline writer that gets readers to click

  • Strong multi-tasking abilities

  • Organized, technical problem solver and quick decision maker

  • Capable of researching, interviewing and writing original news articles

  • Knowledge of SEO best practices and AP Style

  • Enjoys working in teams and has excellent interpersonal skills

  • Ease with/ability to learn new technology independently and quickly

  • Strong communicator

  • Some schedule flexibility (nights, weekends)

  • Regularly meets measurements of success

  • Strong understanding of Google Analytics; Chartbeat experience a plus

  • Proficiency in MS Office; HTML, CSS and Photoshop experience a plus




Education Requirements:

  • Bachelor’s Degree


Typical day

Website audience producer will attend local editorial meetings as needed/assigned.  Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website.  Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement.  Producer will need to improve headlines and thumbnail images.  Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

Measurements of success

  • Works well with local and regional newsrooms

  • Doesn’t miss big stories

  • Makes decisions based on data

  • Understands KPIs and regularly works towards those goals

  • Responds well to feedback and offers insights on how audience is responding to content and headlines


More details

Name Job Description
Business Name WTRF
Education Undergraduate
Job Type Full Time
Job Status Interviewing
Job Shift As Scheduled
Required Travel As Assigned
Link To Apply Apply Online

Job Details

Ad ID : 391

Company Details

30xxx xxxxx show
MTxxx xxxxx show
Contact Advertiser

Phone number

Sorry, you need to register or login first.


Sorry, you need to register or login first.

Web Producer

Contact form

What's wrong with this ad?

Sorry, you need to register or login first.

Add to favorites

Sorry, you need to register or login first.

careerpage banner

About WVBA

The West Virginia Broadcasters Association has been representing and serving West Virginia commercial radio and television stations since 1946. We are a member-driven trade association that provides unequaled service and value to stations throughout the state. 

Upcoming Dates

27 Feb
NABLLC – Washington DC
Date 02.27.2023 - 02.28.2023
15 Apr
NAB Show - Las Vegas
04.15.2023 - 04.19.2023